With the sheer amount of information online these days, creating content which is high-quality and valuable is essential for businesses looking to attract and retain an audience. Here we’ll explore what to concentrate on to ensure your content marketing strategy is up to date.

Focus on your audience’s needs 

The focus this year should be on creating content that provides real value to your target audience. Avoid self-promotional content that only serves your company, and focus more on sharing useful information, insights and tips that can genuinely help your audience. 

Prioritise having a range of content formats

In 2023 and beyond, the key to success lies in variety and versatility. Instead of emphasising only one form of content, a mix of long and short-form text, audio and visual content will allow you to cater to your target audience’s different preferences. This will ultimately enable you to have a far wider reach. So, experiment across formats, using data analytics to determine what resonates most with your community, and prioritise what gains the most attention. Here are some of the most impactful content formats right now:

Blog posts

Vary your written content by sharing short-form and long-form articles, including informational pieces, how-to guides, checklists, and listicles, and optimise with relevant keywords and meta descriptions. But don’t over-optimise at the expense of quality – content is most effective when it provides value.

Video content

Popular formats include explainer videos, interviews and live streams. Again, make sure to create a mixture of short and long-form videos. This content is highly shareable and appeals to audiences’ natural preference for visuals. It’s also a great way for brands to showcase creativity and personality.

Interactive content

Encourage user-generated content through surveys, polls, quizzes and AMAs. This gives followers a voice and enables two-way engagement. Likewise, encourage conversations in comment sections and ensure you are prompt to reply.

Written by Stephanie Clark